I'm an Organizational Coach with over 15 years teaching experience and a Master's Degree in Education. I help individuals and businesses looking to gain a more minimalist approach in their life to organize their residential and business spaces. The benefits are many: peace of mind, greater productivity and creativity, more time to pursue true passions, to name but a few.



I am a member and acting ambassador of the Goleta Chamber of Commerce. I serve on the board of the Santa Barbara Swim Club at Los Banos pool.  I love attending MIT forum and SB Startup events to stay abreast of our burgeoning tech community.



I love Capoeira (I received my 3rd belt recently), dancing Maculele in the Solstice parade, doing yoga and skateboarding with my son, Asher. Travel is my other love and can often be found perusing travel mags or planning my next trip. My last trip was to Sri Lanka and the Maldives and especially like exposing Asher to different people and cultures.

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I'm passionate about playing my part in supporting local, national and global communities and committed to giving 1% of my profits to charities.


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After two moves in less than 12 months, we needed help. Amy came in to our very chaotic new home and helped us tackle the trimming of "stuff" in an extremely calm, rational, collaborative, and supportive way. We were all for decluttering but were having trouble getting started. She really helped us get organized (check my profile, I'm a professional project management professional) and EXECUTE on the plan. Working along side Amy, we achieved our goals and the time passed quickly and enjoyably. 

She also plugged us in to the best local places to donate and recycle clothing, toys, books, and other household stuff. 
I'm so pleased we were lucky enough to be referred to Amy. I highly recommend Amy and have referred her to other colleagues at work (lots of us transferring in from out of the area).

Sue Willess Pilkington
Director, Global PMO at Deckers Brands

Amy is a down to earth PRO.  She had a kind yet persistent way of asking the right questions and helping me become much more effective and productive. Not only with my space, clutter, etc. but also with my habits and systems for getting things done.  In just 1 session I had peace of mind and progress.  By the third session she used her network to help me find an awesome assistant. If you want to make progress, get more things done with less effort, I highly recommend you work with Amy!

Andrew Araza
Owner of Innate Fitness

I am a creative solopreneur with lots of big ideas and open loops. I hired Thoughtful Organizing to get my office clutter and home storage clutter under control, and man did she ever! In just a few hours she had purged months, maybe years, of paper clutter and magazines from my life with a gentle ease and sense of humor about it. Amy was flexible about accommodating my schedule and attention span for the work and was able to break up what seemed to be a Herculean task into just a few small manageable bites!

I highly recommend Thoughtful Organizing and Amy Fritz to anyone looking for organizational and de-cluttering help in Santa Barbara.

Doug Ellis
Doug Ellis Photography